Language: English ; Author: Daniel Bloch; Publisher: Weblaw, Bern 2017
In his very first book, entrepreneur Daniel Bloch reveals the crucial factors that lead a company to success—and often, these are not found in the rigid application of management dogmas. On the contrary, Daniel Bloch shows that the fundamental difference lies in creativity and passion, which enable small businesses to find the strength they need to position themselves at the forefront of the market. In a relaxed and accessible style, he recounts episodes from his professional life that led to a major vision for the future. Through this approach, and by looking beyond purely economic issues, he proposes a new concept of entrepreneurship—one that is people-centered and a true driver of success. Initially aimed at graduates in economics, whom he sought to encourage to better appreciate the fascinating world of small businesses, the book has since become difficult to classify within traditional categories. It is now addressed to all those who strive for higher values in everyday life.
Frankreich 
